problems to address:

Meddle is looking for solutions that encourage users to complete onboarding for the app. Signing up may feel like a lengthy process. Current feedback also reveals that new users are confused with how the app works. Presently, the success rate for completed profiles is 41%.

Our plan:

We narrowed our scope to reducing the number of screens, exploring different ways to present the tutorial, and eliminating any confusion through concise phrasing at every step. We hope to see the success rate raise to at least 75%.

Discovery and Research

BLOG

The blog functions as the voice of the brand. Taking into account visual elements such as the white overlay and bright complementary colors, I started here.

Meet Sophie

landing page

Our research showed that the majority of users did not recognize the carousel of screens upon opening the app.

Color Palette

I wanted deeply saturated colors that were limited to three basic hues: blue, purple, and yellow.

background

Landing Screen

Profile Setup Screen

Tutorial Fixes

While approaching the tutorial, I first considered the most important pieces of information:

Iterations

Changes

usability testing

Adding or modifying photos was unnecessary at this stage since one has already been uploaded.

We received a lot of feedback indicating confusion with the location screen. To simply the process, we combined the “Location” and “Looking For” screens by adding a slider under age range for distance, ultimately doing away with the map altogether.

NEW Flow

After iterations, the six screens (above) were reduced to four screens (below).

prototype

Next Steps

branding

visual competitive analysis

Vs.

Logo Recommendations

In order to keep the image neat and organized, we as a team discussed the idea of “containment”. The images above were influential in that the scenes and characters are “contained” within the circle. As a business, a neat and organized image would reflect stability. The bright tone of the company can be expressed through saturated color despite being contained in a circle.

Final Thoughts

Conclusions

Following these recommendations, the direction I would like to take would be to:

• Perform usability testing on the new visual design and logo

• Explore the onboarding flow for meddlers

• Redesign the current visual elements on the swiping and messaging portions of the app

We hope with the redesign and recommendations we would be able to raise the success rate to at least 75%.

reflections

I enjoyed working with the client and team and was especially excited to contribute visual design elements such as character illustrations since it was my first project as a visual designer. Adding these allowed me to add personal creations to a professional work. Communicating with the client remained professional and at the same time, he allowed us to express our findings, opinions, and thoughts freely; ultimately, we all wanted to see the company grow successfully.

Since it was my first experience as a project manager, learning the different work styles of my teammates pushed me to adapt to their pace and continually communicate our progress with the client. We quickly learned a great deal about ourselves through our work and the experience was well worth our efforts.

Lessons learned were:  

• I discovered how to better use certain colors for specific purposes. Through feedback from other visual designers as well as my teammates, I learned how matching tint and shade values creates a sense of balance.

• I needed specific reasons for approaching the tutorial with iconic cats; upon reflection, I asked myself why I chose those particular characters. I learned that every decision requires informed steps based on the potential user.

• Updating and changing the schedule on a daily basis was a new experience as a project manager. The most challenging part was deciding whether some planned tasks were conducive to the process. It allowed me to focus on what was most important in the limited amount of time we had.

About Meddle:

Meddle is a dating app that allows family and friends to arrange matches for its users. By targeting daters who are overwhelmed with dating app options and allowing their friends to weigh the options, Meddle seeks to distinguish itself from traditional matchmaking companies.